If you have your own website, it is important that it looks and functions the way it is supposed to, in order to get the best experience for your clients, customers and visitors. There are a number of things you can do to make sure your site looks and works as it should do.
Firstly, you will need to make sure that all pages are created with the right font size and colours – some sizes and colours are harder to read than others, so have a look at your site on a number of different screen sizes to check that everyone can read your page effectively and easily. You’ll be surprised how many people turn off becuase of simple and easy to fix mistakes!
Next, have a look at your URL structure and make sure you have set it up to only include the relevant words. No symbols, numbers, weird gobbledegook or other nonsensical words. Users will see your web addresses and think that there is something up if they do not make sense.