Backlinks are an important part of any SEO campaign for a website. Backlinks amount to around 60% of Google’s ranking power for websites. Backlinks are essentially any links which come from other websites to yours, usually from an article which is discussing a related topic.
These backlinks need to be of good quality to be a use to your SEO campaign. Many SEO ‘experts’ will attempt to use dubious blackhat techniques to secure large number of backlinks, mistakenly thinking that more links is better for the ranking. It actually would end up giving alarm signals to Google if a website went from having 0 backlinks to suddenly having hundreds, and you’d be more likely to recieve a penalty.
Instead, it is far better to earn these backlinks ethically, through publishing excellent quality written content about your brand or products, which other people can share and link to from their own sites and blogs.