Everything You Need to Know About Backlinks

Backlinks are an important part of any SEO campaign for a website.  Backlinks amount to around 60% of Google’s ranking power for websites.  Backlinks are essentially any links which come from other websites to yours, usually from an article which is discussing a related topic. These backlinks need to be …

Why You Need a Good Web Designer

There are lots of options for creating a website today, from do it yourself type web builders to hiring a professional.  Here are our top reasons why hiring a pro might be your best option! Online web builders are limited: you often have to choose from only a small range …

What is Search Engine Optimisation Anyway?

Search Engine Optimisation (SEO) is a method for getting your website to ‘rank’ for certain key words on search engines.  Essentially, the higher you rank (preferably within the top 10 results on a search engine), the more likely people are to find your site and click on it!  It is …

How to Avoid SEO Penalties

SEO penalites are there to stop website owners from abusing the system in order to get their site further up the search rankings.  Years ago, techniques used included keyword stuffing, buying loads of links (regardless of the relevancy) and unnatural onsite optimisation.  Google introduced a number of algorithms to attempt …